The agency founder
“Projects rely too heavily on a few people, and every delivery feels harder than the last.”
Make delivery repeatable, protect your margins, and give your team a clearer way of working.
Independent technology partner
Turn messy and inefficient processes into scalable operations.
Practical technology leadership, AI strategy, and operational clarity for agencies, SaaS companies, and service businesses ready to work with less friction.
Strategy without the drama
AI with a business case
Delivery that holds together
Current reality
Does technology feels like a bottleneck?
Inefficiency isn't just annoying, it's expensive for you and your business!
Recognizing these signs is the first step toward building a profitable & scalable business.
The SaaS leader
“The roadmap is full, but technical debt and uncertainty keep slowing the business down.”
Turn technical decisions into a practical plan your product, engineering, and leadership teams can share.
The growing service business
“Your tools, teams, and handovers are creating expensive gaps across the customer journey.”
Simplify the operating system of the business so people can spend more time on valuable work.
The work
A strategic partner for the parts that matter.
One perspective across technology, operations, and the people who make both work.
Technology leadership
Senior technical judgment when you need direction, alignment, or a steady hand without adding another full-time executive.
Typical focus
- —Roadmaps & decision support
- —Architecture and technology reviews
- —Business–tech alignment
AI with a point of view
Move past the hype. Identify the use cases that deserve investment, test them safely, and bring your team with you.
Typical focus
- —AI opportunity mapping
- —Workflow design & integration
- —Readiness, risk & enablement
Smoother delivery
Fix the system around the work, processes, collaboration, and quality; so good people can deliver their best work consistently.
Typical focus
- —Process and delivery design
- —Agile and remote team coaching
- —DevOps and release guidance
Ways to work together
Start with the right-sized conversation.
Every engagement is shaped around the problem, not forced into a formula. These are useful starting points.
Not sure which fits?
Book a no-pressure callTech Health Check
A focused review of your systems, processes, and team setup, ending with a practical action plan.
Finding the constraint
AI Pilot Sprint
A 4–6 week engagement to design and launch one small, valuable AI use case without betting the business.
Proving value quickly
Fractional CTO
Ongoing strategic support for better decisions, stronger delivery, and a technology roadmap you can trust.
Building for the next stage
Process & Delivery Tune-Up
A 4–8 week intervention to remove friction from the way work moves through your business.
Making delivery reliable
Proposal Partner
Technical shaping, estimates, and delivery thinking that help agencies win the right work with confidence.
Agencies and service teams
Founder & CEO · TeamUp
A little context
18 years of tech. No corporate fluff.
I’m a technology consultant who helps growing businesses make work simpler, calmer, and more effective. The fastest route to sustainable growth is rarely chasing every new tool. It’s understanding how the current business really works, then improving it with intention.
Over the last 18 years, I’ve worked with everyone from individual developers to teams, managers, and CEOs. I founded TeamUp and created a Team as a Service model because I believe great technical capability should be practical, collaborative, and close to the business.
If you want a consultant who arrives with a wall of certificates and a pre-written playbook, I may not be the right fit. If you want an experienced, confidential partner who can see both the minor detail and the bigger picture, we should talk.
18
Years in Technology
360°
Hands on work
1:1
Confidential & Trusted partner
The full picture
Useful depth, without the jargon.
A flexible mix of advisory, hands-on problem solving, and capability building shaped around where you need the most leverage.
Fractional CTO & Technology Leadership
Direction, prioritisation, and senior decision support when the business needs technical leadership.
Fractional CTO & Technology Leadership
Direction, prioritisation, and senior decision support when the business needs technical leadership.
Fractional CTO / Technology Advisor
Ongoing part-time tech leadership, roadmap, and decision support for founders and leadership teams.
Technology strategy & roadmap
A clear 6–24 month plan aligned with business goals, budget, and actual team capacity.
Digital transformation
Modernise legacy tools and workflows, reduce manual work, and connect systems so teams work more efficiently.
Product & platform strategy
Feature prioritisation, technical feasibility, and long-term architecture decisions for SaaS and agencies.
AI Strategy & Implementation
A grounded path from AI curiosity to useful, safe, measurable change.
AI Strategy & Implementation
A grounded path from AI curiosity to useful, safe, measurable change.
AI strategy & roadmap
Identify where AI can add real value and define a phased plan focused on ROI, not hype.
Use case & workflow design
Map processes and design specific AI use cases to save time or improve quality.
Tool selection & integration
Choose the right AI tools and integrate them into your existing stack, CRM, support, and project systems.
AI-assisted support & sales
Implement assistants and automation for customer support, pre-sales, and onboarding.
Readiness, risk & team enablement
Review privacy, security, and accuracy risks, then train teams to use AI responsibly.
Project Delivery, Architecture & Quality
Practical expertise to make delivery more predictable and technical choices more durable.
Project Delivery, Architecture & Quality
Practical expertise to make delivery more predictable and technical choices more durable.
Technical consultation
On-demand reviews, second opinions, and problem-solving on tech challenges and decisions.
Project planning & scoping
Define realistic scope, timelines, resources, risks, and dependencies before work begins.
Delivery oversight
Keep projects aligned, manage risks, and make sure important decisions do not get lost.
Architecture & codebase reviews
Assess existing systems and provide practical recommendations for scalable, maintainable improvement.
DevOps & release guidance
Improve CI/CD and release workflows so teams can ship more reliably.
Teams, Processes & Remote Collaboration
Better ways of working that reduce friction between founders, teams, and clients.
Teams, Processes & Remote Collaboration
Better ways of working that reduce friction between founders, teams, and clients.
Agile / Scrum consultation
Make Agile work in reality, not just on paper, for agencies, SaaS, and service teams.
Remote team management
Set up processes, tools, and routines for effective distributed collaboration.
Process mapping & optimisation
Redesign workflows from sales to delivery to remove friction and handoff issues.
Business–tech alignment workshops
Create shared understanding between leadership, product, design, and engineering.
Talent, Hiring & Proposal Support
Extra perspective when you are building capability, winning work, or navigating change.
Talent, Hiring & Proposal Support
Extra perspective when you are building capability, winning work, or navigating change.
Hiring & interview support
Define roles, screen candidates, design technical interviews, and join interview panels.
Team capability assessment
Evaluate strengths, gaps, and training needs across existing technical teams.
Interim tech leadership
Step in temporarily when a CTO or Head of Engineering is missing or in transition.
Client proposal technical support
Shape solution design, estimates, and delivery plans so proposals are credible and winnable.
In the field
Ideas in the wild.
A few places where I’ve shared ideas, learned from others, and stayed close to the work.
Drupal is something that holds a special place in my heart.
My journey with Drupal began when I joined a new company in IT, after leaving my previous role at the time. It was a time of great learning and growth at a fast phase. I was exposed to cutting-edge technologies, advanced infrastructures, and the opportunity to collaborate with international teams. These experiences helped me develop […]
An Honest Reflection on My Third Time at Web Summit
Web Summit has always been a special event for me. Aplace where I get to meet inspiring founders, connect with passionate startups, and soak up a vibrant atmosphere of innovation. Naturally, I’m always excited to attend. But this time, I want to take a step back and share a more honest review of my experience, […]
Time at CloudFest 2025: The Human Edge in a Theme Park
CloudFest has been on my radar for a while, and this year I finally made it happen. In March, I found myself at Europa-Park in Rust, Germany, surrounded by over 11,000 cloud and internet infrastructure professionals. And yes, it’s as unusual as it sounds, a massive tech conference taking over an entire theme park. For […]
Notes from the work
Useful things to think about.
Day 2 of 31: When TGIF Changes Meaning
It’s finally TGIF. That feeling of “Friday” has shifted a lot over the years. When working for a company, Fridays used to mean fre...
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Running multiple AI Agents without burning credit
Today was one of those deeply focused, high-output days where everything revolved around AI. I spent the day running multiple AI a...
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Invest in your personal growth and well-being
Towards the end of last year, I discussed the importance of investing in oneself. This investment is essential not only for acquir...
Read the note